i’ve been thinking more about my post earlier this morning. here’s an observation:
as i look at the modern preacher, especially the high profile, media-driven, mega-church, big guys…i see men who are incredibly gifted communicators who have worked hard to refine their craft to be as effective as possible at communicating the gospel. they are dramatic…emotive…entertaining…surprising…powerful…attention grabbing…outgoing…
they make use of creative vocabulary. they work diligently to make the right combination of eye contact, hand gestures, stage movement, dress, and tone of voice.
they are fully aware of the personality and mood of the audience. they are flexible and responsive. they are completely connected to the power of the spoken word to move people, change people, inspire people. their goal is to fully engage the listener and get them to hang on every word…and ultimately respond to what is being said.
it seems to me that the only other people in our culture that have these kinds of communication goals and characteristics are football coaches giving the pre-game pep talks…and stand up comedians.