jimmy john’s, for the uninitiated, is a pretty awesome sandwich shop. it was founded by a dude named jimmy john liautaud in charlston, illinois in 1983. nowadays, there are over 1200 shops in forty states.
i’m glad we have one close here in L-town.
besides the pepe (my favorite ham and cheese sammich ever), the greatest part of going to JJ’s is sitting in the dining area and reading the junk on the walls. this week, i read something i’d never seen before.
take a read:
How Much Is Enough?
The American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large fin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.
The Mexican replied, “only a little while.”
The American then asked why he didn’t stay out longer and catch more fish?
The Mexican said he had enough to support his family’s immediate needs.
The American then asked, “but what do you do with the rest of your time?”
The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life.”
The American scoffed, “I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds, buy a bigger boat, and with the proceeds from the bigger boat you could buy several boats. Eventually, you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise.”
The Mexican fisherman asked, “But, how long will this take?”
To which the American replied, “15-20 years.”
“But what then?”
The American laughed and said that’s the best part. “When the time is right you would announce an IPO and sell your company stock to the public and become very rich, you would make millions.”
“Millions?” asked the fisherman, “Then what?”
The American said, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evening, sip wine and play your guitar with your amigos!”
this little parable tells me a lot about the different ways people “do” church.
i think we have way more to learn from the mexican fisherman, than we do from the american investment banker.
to all my north point amigos…let’s live this parable. comprende?