The Gospel According To Jimmy John’s…

jimmy john’s, for the uninitiated, is a pretty awesome sandwich shop.  it was founded by a dude named jimmy john liautaud in charlston, illinois in 1983.  nowadays, there are over 1200 shops in forty states.

i’m glad we have one close here in L-town.

besides the pepe (my favorite ham and cheese sammich ever),  the greatest part of going to JJ’s is sitting in the dining area and reading the junk on the walls.  this week, i read something i’d never seen before.

take a read:

How Much Is Enough?

The American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large fin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.

The Mexican replied, “only a little while.”

The American then asked why he didn’t stay out longer and catch more fish?

The Mexican said he had enough to support his family’s immediate needs.

The American then asked, “but what do you do with the rest of your time?”

The Mexican fisherman said, “I sleep late, fish a little, play with my children, take siesta with my wife, Maria, stroll into the village each evening where I sip wine and play guitar with my amigos, I have a full and busy life.”

The American scoffed, “I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds, buy a bigger boat, and with the proceeds from the bigger boat you could buy several boats. Eventually, you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually NYC where you will run your expanding enterprise.”

The Mexican fisherman asked, “But, how long will this take?”

To which the American replied, “15-20 years.”

“But what then?”

The American laughed and said that’s the best part. “When the time is right you would announce an IPO and sell your company stock to the public and become very rich, you would make millions.”

“Millions?” asked the fisherman, “Then what?”

The American said, “Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siesta with your wife, stroll to the village in the evening, sip wine and play your guitar with your amigos!”

(author unknown)

this little parable tells me a lot about the different ways people “do” church.

i think we have way more to learn from the mexican fisherman, than we do from the american investment banker.

to all my north point amigos…let’s live this parable.  comprende?

8 thoughts on “The Gospel According To Jimmy John’s…

  1. This is your greatest post of all!
    If I liked tattoos, I would get this on written my back!
    This increases mine and Raeshel’s desire to play guitar and sell seashells by the seashore.

    I bet my ipad would skip across the water further than my iphone.

  2. This seems to relate to your message on Sunday…Our society has become so focused on success….and….making people conform to the rules of society….every thing is stereo-typed…Yahweh is in us all around us and provides the opportunity for us to praise Him and give Him the glory for each moment of our lives…for every breath we take…a kind word to a stranger…a wish for a better day for one you see is struggling today….a thank you at the drive thru or pharmacy…a God bless you to the person in the store who sneezes….so many opportunities to glorify and testify to the Love of God…It is the simpler things that show the power of God…the man on the street in need of a hot meal…he sees God when the person who sees him buys him a meal…probably the first one in days maybe even weeks…The young mother fearful of the struggle her preemie baby surviving…GOD INTERVENES…He is present and waits for His invitation….Seeing and Praying for His intervention….allows God to intervene and show His power…. I PRAISE GOD HE IS FAITHFUL TO HIS FAITHFUL AND WILL INTERCEDE WHEN TWO OR MORE OF US GATHER TOGETHER AND ASK IN IN HIM…HE WILL GRANT IT…. the multitudes much gather and uplift our nation…our children….our faith…our lives….that all who speak His name will Praise and Glorify Yahweh …. Church is truly in us and as we gather together we strengthen the power of Yahweh and show Him to the world…May God be glorified in all we do…..Amen

  3. Neither philosophy is wrong; just different.

    The fisherman works in a ‘lifestyle’ business. His income is sufficient to meet the needs of his chosen lifestyle. He is happy. God provides.

    The vision of the MBA is that of an entrepeneur who through his actions & leadership creates a company that expands and increases revenues. As the company expands the entrepeneur must hire people to support company operations. Jobs are created. People are happy to be employed. God provides.

    The question is not just ‘how much is enough?’. The question is also ‘what are you doing with what has been provided for you?’.

    1. From a lifestyle-philosophy-economics point of view, these are definitely just two different ways to live. Both have strengths and weaknesses. Neither one fully reflects my personal outlook. But I wasn’t thinking along those lines…all I was thinking was about the church.

      For me, the heart and passion of the Kingdom-living to which I see Jesus calling us in the Sermon on the Mount (which is timely for the NP church family…and not necessarily anybody else right now), looks far more like the fisherman’s than the entrepreneur’s.

      I can’t speak for any other church family, but I want the one I’m a part of to spend less time working and more time playing with their children…to take more long siestas with their wives…to sip more wine and play guitars and dive deeply into each other’s lives…to find rest confidently, every night, in the love of god…and never be too busy to pass it all on to others.

      To me, this parable was about the difference between “living” and “making a living”.

      On another note, it’s way past time for us to get together again!

      1. You realize when I ask if what you say on Sunday’s is going to be serious or not, what I mean, is when you post or say something like this parable, it hits me right between the eyes.
        I bet most, this is just another PASTOR POST. Peps have already gone to work, fed the dog, watched a TV show and gone to bed, just to do it all over again the next day.

        What I take from this post is I am Vanilla, middle of the road, lukewarm, I do enough to get by. Sure, I have my exciting moments, but I couldn’t stand in front of God and say I let it all hang out today.

        “Stuck in the middle with you” – Stealers Wheel

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